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- All
- Content Marketing
- Digital Strategy
- Display & Programmatic
- HR
- SEA
- SEA : Google Ads & Bing Ads
- SEO
- Social Advertising
- Web Analytics
Gambling advertising ban– and the big winner is … Google!
A few days ago, the Royal Decree severely limiting advertising for games of chance was published in the Belgian Official Gazette. As mentioned by “Pub” …
Google Search Console offers a native connection to BigQuery
Google Search Console: a gold mine for all SEOs Search Console is a real Swiss army knife for all SEOs. It provides performance information (which …
Google introduces Bard, its new A.I. conversational model
Bard: a conversational model integrated with Google. At a time when some were already composing a requiem for Google, necessarily exceeded by the intelligence of …
How to match the fast evolving consumer needs? – Google Marketing Live 2022
On May 24th & May 25th 2022, we had the chance to attend the Google Marketing Live conference in Zurich gathering large customers and agencies …
Universem and Lexing audit 100 of the largest Belgian websites on the application of the GDPR law
We wanted to know more about the status of the GDPR legislation in Belgium in 2022. Although the European “GDPR” legislation is more than 4 …
Combining SEO and SEA: the winning synergy
Wondering which practice, between SEO and SEA, would be more useful for your website? Why not combine the two? Of course, each of them has a …
7 Black Hat SEO practices that Google hates
Search engine optimization, or SEO, is gaining more and more importance, and many new trends and changes are also planned for 2022. So it is important …
How to create a positive GDPR impact with Universem?
In May 2018, the new European legislation ‘GDPR’ (General Data Protection Regulation) came into force. These privacy laws change the way data is handled online by adding safeguards on …
Webinar – Your SEO challenges for 2022 – Subscribe now!
Join our 1st webinar of the year and learn practical tips about your SEO challenges for 2022. Our Head of SEO, Corentin Donneaux, will give …
5 SEO trends not to be overlooked for 2022
When it comes to defining trends for the future, one cannot be totally objective and complete. Each SEO consultant has his preferences and will tend …
SEO Next Gen 2021: what’s new in the SEO world?
What a pleasure it is to participate face-to-face to events again! To see the participants in person and not through screens. On Thursday, October 28 …
3 reasons to use Google Search Console
What is Google Search Console? The Search Console is a free tool offered by Google that allows you too track your organic performances, the current …